Villegreen: Branding & 
Ecommerce Design

INDUSTRY
Finance, Art, FMCG, Technology, Culture

ROLE
Art direction, UI/UX, Prototyping
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OUTCOME
Initial brand and web prototype for new sustainable living e-commerce store concept. Ready for funding pitches.
OVERVIEW
Web design for sustainable e-commerce store. Brand name ideation and redesign for 'UrbanGreen' an online store specialising in eco-friendly and sustainable home and garden products. The target audience is environmentally conscious consumers aged 25-45 who are interested in sustainable living.
Typography, colour & imagery
OVERVIEWI came up with the name VilleGreen to completely rebrand UrbanGreen creating an identity people could love and create a relationship with.
The word mark is based on the Cabinet Grotesk font, with some adjustments to portray the natural growth of plants and leaves from the ground.
inspirationLeaves and plants growing, organically, I've visualised this throughout the core components of the brand.
Mobile first design
A fully respnsive web site design focused on users on the go. Easy to use and navigate.
Innovation
Shop the look / scene feature where users tap hotspots to buy products they can see in a photo.
Ease of use
Use The shopping experience makes it easy to see key product info and related products.
Sticky shopping cart
A shopping cart that remains in view whilst your looking at product shots, helping users feel in control and aware of what they're buying.
Brand implementation
Clear and cohesive brand throughout the experience will help users to develop affinity with the brand.