Schneider Electric:
Greenprint

INDUSTRY
Energy, Sustainability
‍
ROLE
Web development, UI/UX, Visual design

OUTCOME
80% increase in views over the campaign period.
5mins average dwell time.
87% audience found the user experience to be much easier to watch and navigate videos.
68% of the audience say they have a better perspective of Schneider brand.

OVERVIEW
With the global energy crisis threatening to de-rail our net zero goals, Schneider Electric wanted to assert their position as a force for good in the energy sector.

With the launch of a new season of sustainability focused videos, I took the opportunity to improve the usability of their sustainability video hub, inspired by a streamlined Netflix style user experience. The previous page required users to scroll down the page to click a thumbnail which controlled a video player embedded at the top of the page in the hero section. By utilising a modal player and a dropdown, the experience was vastly improved.

View live

Typography, colour & imagery

IMPROVED VIDEO VIEWING EXPERIENCE
‍With the use of carefully positioned UI, dropdowns and overlays that utilise Schneider brand colours, users can easily find and navigate through the seasons of sustainability videos.

White paper on technology and sustainability
In collaboration with CNBC Catalyst, Schneider Electric interviewed experts on how they are leveraging digital technology for a more sustainable future. I designed this report to be an engaging read, showcasing real-world case studies and actionable advice from leading organizations.

Download report

CASE STUDIES:

villegreen: ecom branding & design

Web design for sustainable e-commerce store. Brand name ideation and identity design.

GIANT BRANDING

For Giant Giving, I developed a cohesive visual brand identity featuring a calming blue and green color palette to symbolize trust and growth, with pops of colourful orange to inspire action. I animated a short video for social media and video intro use, conveying the platform's mission.

Display & Social ads archive

A collection of dipsplay and social media ads

HSBC: NET ZERO

Climate change is a bigger concern now than it has ever been. Amongst a discerning business and investing audience, HSBC wanted to establish themselves as thought leaders and potential business partners to industries transitioning to net zero, helping to accelerate the fight against global warming.

ibm:
journey to ai

Businesses know artificial intelligence (AI) can transform their operations, but deploying artificial intelligence at scale may present significant challenges.

AIRBUS:
DUBAI AIR SHOW

Airbus’ commitment to being a force for good extends to the most pressing of today’s challenges: climate change. With aviation responsible for an estimated 3% of total carbon emissions, the industry will be pivotal to meeting our climate obligations, limiting global warming to 2 degrees.

Web development

CREDIT SUISSE:
ART experience

How many dimensions are there to Roger Federer? The accomplished athlete readily agrees to be only known as “Cloud Six,” letting the art speak for itself. Roger Federer actually took a leap from simply admiring the art to becoming a part of Ugo Rondinone’s “burn shine fly” – an installation shown at last year’s Venice Biennale.

SHIBUYA: 360°

It’s one of Tokyo’s most famous destinations, yet it requires no tickets and no queuing. In fact, the more people, the better. An astounding 3,000 people can cross it at each two-minute light interval.

Web development

iff:
sales app

IFF is a global leader in food, beverage, health, biosciences, and scent. Learn how we apply science and creativity to create essential solutions for a better world. This tool was designed to help IFF commercial teams plan and prepare for important negotiations with customers.

Food & beverage