Giant Branding

INDUSTRY
Charity, Design Agency
‍
ROLE
Branding, Visual Design, Animation

OUTCOME
A well-executed visual brand for Giant Giving will enhance the platform’s appeal, increase user engagement, and strengthen its presence across social media channels, ultimately driving more donations and support for charities.
OVERVIEW
Giant Giving is a platform that enhances charitable donations. The focus here was on creating a strong visual brand identity, including colors, typography, animations, and social media advertising.
ideation
Whilst eploring different ways to express the four pillars visually I came up with some strong marks that are easy to understand and stand out well.

FURTHER DEVELOPMENT
‍The logo mark I selected for further development is Giant Giving. Using a rounded font for Giving and integrating the Giant Digital logo typeface  allows the Giant Digital brand to be represented within the logo lockup.Anthropomorphising the dots above the I’s helps give the typeface an even more friendly feel.
Typography & Colour
Using the same fonts as the logo marks creates a cohesive look and feel across campaigns. The full Giant Digital colour palette has also been put to use, allowing for nice pops of colour and an exciting feel to visuals.
ideation
Whilst eploring different ways to express the four pillars visually I came up with some strong marks that are easy to understand and stand out well.
Main concept for the animation:
We introduce the Giant Digital brand, then animate  one of the four pillars underneath it, Giant Giving. By visualising the balls swirling and collating to form the logo mark we are visualising the  optimised fundraising and engagement offered by the platform.
Facebook, X, Instagram, Social : Create visually appealing posts that tell compelling stories, share success stories, and highlight ongoing campaigns.
Stories and reels: Use short, engaging videos to capture attention and convey messages quickly and effectively.

CASE STUDIES:

villegreen: ecom branding & design

Web design for sustainable e-commerce store. Brand name ideation and identity design.
E-commerce
Sustainability
Prototyping
UI/UX
Visual Design

Display & Social ads archive

A collection of dipsplay and social media ads
Charity
Design agency
Branding
Animation

iff:
sales app

IFF is a global leader in food, beverage, health, biosciences, and scent. Learn how we apply science and creativity to create essential solutions for a better world. This tool was designed to help IFF commercial teams plan and prepare for important negotiations with customers. 
Food & beverage
Health
Biosciences
Visual design
UI/UX
Prototyping

SHIBUYA: 360°

It’s one of Tokyo’s most famous destinations, yet it requires no tickets and no queuing. In fact, the more people, the better. An astounding 3,000 people can cross it at each two-minute light interval.
Tourism
Web development
UI/UX
Visual design

ibm:
journey to ai

Businesses know artificial intelligence (AI) can transform their operations, but deploying artificial intelligence at scale may present significant challenges.
Computing
AI
UI/UX
Visual design
Animation
Art direction

AIRBUS:
DUBAI AIR SHOW

Airbus’ commitment to being a force for good extends to the most pressing of today’s challenges: climate change. With aviation responsible for an estimated 3% of total carbon emissions, the industry will be pivotal to meeting our climate obligations, limiting global warming to 2 degrees.
Aerospace
Technology
Sustainability
Web development
UI/UX
Visual design

CREDIT SUISSE:
ART experience

How many dimensions are there to Roger Federer? The accomplished athlete readily agrees to be only known as “Cloud Six,” letting the art speak for itself. Roger Federer actually took a leap from simply admiring the art to becoming a part of Ugo Rondinone’s “burn shine fly” – an installation shown at last year’s Venice Biennale.
Art
Finance
UI/UX
Art direction
Prototyping
Visual design

HSBC: NET ZERO

Climate change is a bigger concern now than it has ever been. Amongst a discerning business and investing audience, HSBC wanted to establish themselves as thought leaders and potential business partners to industries transitioning to net zero, helping to accelerate the fight against global warming.
Finance
Sustainability
UI/UX
Visual design
Prototyping

schneider: greenprint

Schneider Electric SE is a French multinational company that specializes in digital automation and energy management. It addresses homes, buildings, data centers, infrastructure and industries, by combining energy technologies, real-time automation, software, and services.
Energy
Sustainability
Web development
Visual design
UI/UX